Privacy Policy.

Section 01Introduction

John P. Yirku ("we," "our," "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit JohnPYirku.com, contact us through our forms, or communicate with us via SMS / text message.

John P. Yirku operates as a sole proprietorship offering mental wellness coaching, public speaking, training, and educational content related to first responder wellness, and is the author of the book When the Siren Stops.

By using our website, services, or providing your information through any of our forms, you consent to the practices described in this Privacy Policy.

Section 02Information We Collect

Personal Information You Provide

We collect personal information you voluntarily provide when you:

• Submit a contact, coaching, or speaking inquiry form on our website
• Opt in to receive text messages or email communications from us
• Inquire about coaching, training, speaking engagements, or our book
• Communicate with us via email, phone, or text message
• Purchase products or services, including When the Siren Stops

This may include: full name, email address, phone number, mailing address (where applicable), message content, and any other details you choose to share with us.

Information Automatically Collected

When you visit our website, we may automatically collect certain technical information:

• IP address, device type, browser type, and operating system
• Pages visited, time spent on pages, and referral source
• Cookies and similar tracking technologies (see Section 7)

Section 03How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide the services you have requested
• Send appointment confirmations, follow-ups, and service-related communications
• Send SMS / text messages, only if you have explicitly opted in
• Provide coaching, training, speaking engagement coordination, and educational content
• Process orders for our book and related products
• Improve our website, services, and communications
• Comply with legal obligations and prevent fraud

Section 04SMS / Text Message Communications

When you provide your phone number and check the SMS consent box on any form on our website, you are opting in to receive recurring text messages from John P. Yirku.

Program Description

Brand Name: John P. Yirku

Message Types: Appointment confirmations, follow-ups, coaching information, speaking inquiry coordination, training program updates, resource notifications, and other service-related communications related to the inquiry or service you initiated.

Message Frequency: Message frequency varies based on your interaction with us and the services you have inquired about. You can typically expect occasional messages — not a daily or weekly broadcast.

Cost: Message and data rates may apply, depending on your wireless carrier and plan. We do not charge a fee for these messages.

Consent is Not a Condition of Purchase

You are not required to opt in to receive text messages in order to receive any service, purchase any product, or otherwise interact with John P. Yirku. SMS opt-in is entirely voluntary.

Opt-Out (STOP)

You may opt out of receiving SMS messages from us at any time by replying STOP to any of our text messages. After you reply STOP, you will receive one final confirmation message confirming your opt-out, and you will not receive further texts from the relevant program.

Help (HELP)

Reply HELP to any of our text messages for assistance. You may also contact us directly at [email protected] for help with the SMS program.

Supported Carriers

This SMS program is supported by all major U.S. mobile carriers, including AT&T, Verizon Wireless, T-Mobile, U.S. Cellular, Sprint, Boost, MetroPCS, and other carriers. Carriers are not liable for delayed or undelivered messages.

Section 05No Third-Party Sharing of Opt-In Data

SMS opt-in data — including your phone number, the consent record itself, and any associated information you provided when opting in — is collected and used solely for the purpose of communicating with you directly about the services and information you have inquired about from John P. Yirku.

We do not transfer SMS opt-in data to affiliates, partner organizations, lead-buyers, advertisers, or any third party for the purpose of additional marketing communications. We do not include opt-in data in any mailing lists that are sold, rented, or shared. SMS opt-in data is also excluded from any business asset transfer that would result in marketing use by another entity.

The only circumstance in which SMS opt-in data may be processed by a third party is when that third party is a service provider directly facilitating the delivery of the messages you have opted in to receive (for example, our SMS delivery platform). Such service providers are contractually bound to use the data only for the purpose of delivering messages on our behalf, and not for any independent marketing purpose.

Section 06General Information Sharing

For non-SMS-opt-in information, we may share information in the following limited circumstances:

• Service Providers: Vendors who help us operate our business, such as website hosting, email delivery, payment processing, and CRM platforms. These providers are contractually obligated to handle your information securely and use it only for the services they provide to us.
• Legal Requirements: When required by law, court order, subpoena, or governmental authority, or to protect the legal rights of John P. Yirku or others.
• Business Transfers: In connection with a merger, acquisition, sale of assets, or similar transaction, in which case privacy protections will be communicated. SMS opt-in data will continue to be governed by the no-sharing commitment in Section 5.
• With Your Explicit Consent: Any sharing not covered above is done only with your specific, informed consent.

We do not sell your personal information.

Section 07Cookies & Tracking

Our website uses cookies and similar technologies to improve your experience, remember your preferences, and analyze how our site is used. You can control or disable cookies through your browser settings, although disabling some cookies may affect the functionality of our website.

We may use analytics tools (such as Google Analytics) that collect aggregated, non-personally identifying information about website usage. These tools help us understand how visitors interact with our site so that we can improve it.

Section 08Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• The right to access and request a copy of the personal information we hold about you
• The right to correct inaccurate or incomplete information
• The right to request deletion of your personal information
• The right to opt out of marketing communications at any time
• The right to withdraw consent for SMS communications by replying STOP
• The right to opt out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising any of these rights

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable timeframe, typically within 30 days.

Section 09Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encrypted form submissions, secured hosting environments, and limited internal access on a need-to-know basis.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Section 10Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact us at [email protected] and we will promptly delete the information.

For SMS communications, you must be at least 18 years of age (or the age of legal majority in your jurisdiction) to opt in.

Section 11Third-Party Links

Our website may contain links to third-party websites, including book retailers, social media platforms, and partner organizations. We are not responsible for the privacy practices, content, or terms of those third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

Section 12Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we do, we will update the "Effective Date" and "Last Updated" date at the top of this page. Material changes will be communicated to you as appropriate, including by posting a prominent notice on our website or, where required, by direct notification.

Your continued use of our website and services after a policy update constitutes acceptance of the revised Privacy Policy.

Section 13Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please reach out to us directly. We will respond in a reasonable timeframe.